Beauty Counter: Lip Sheer

In the next couple of weeks, Rylee and I are collaborating with Rylee's good friend, Maureen, to share some awesome beauty and skincare products that we are loving! Maureen works for Beautycounter, a beauty company that strives to create non-toxic and high performance products. One of the missions of Beautycounter is spreading education about safe versus unsafe products, and hopefully we can help this mission by sharing these posts.

If I'm being honest with you, "safe" was never a word I prioritized when selecting my skincare products. I looked for products that were inexpensive and long-lasting; I wanted to accomplish the "natural look" but never researched if the product itself was natural! Sounds crazy, right?? I mean we all care about the ingredients in our foods but when was the last time you assessed the ingredients listed on the back of your makeup? My answer to that question was NEVER. YIKES! 

To put things into perspective, the EU bans over 1,500 toxic chemicals from personal care products, while the US only bans 30! Beautycounter finds this just as scary as I do and are working to change these laws and regulations as we speak. In the meantime, we can count on Beautycounter for safe (and high quality!) products. They have created "The Never List", which is essentially a list of toxic chemicals you will never find in their products. You can read about some of the chemicals they are trying to eliminate on their website and compare the never list to the ingredients in your beauty products. For example, I found out the mascara I use every single day has a chemical called BHT in it. I had never heard of BHT before, but apparently its a "synthetic antioxidant used to extend shelf life" and are "likely carcinogens and hormone disruptors and may cause liver damage". Would you ever have suspected your mascara could lead to liver damage?? I advise you to compare your favorite products to The Never List (they even have a pocket sized version you can take to Sephora with you!). Beautycounter created a very informative video explaining their mission and you can watch it here!

I tried out the Sheer Lipstick in Rose and loved it! It's the perfect shade for an everyday elegance. The lipstick itself is very moisturizing. I did have to reapply a few times throughout the day to maintain the vibrant shade, but it faded so smoothly and uniformly that you couldn't even tell I needed to reapply! 10/10 would buy again (but next time I might try out the Twig shade)!

Hopefully this post was educational and eye-opening for all you readers! Be on the lookout for Rylee's post on the Beautycounter sunscreen coming up next week. If you have any questions about Beautycounter's products or mission, let us know in the comments below! Also let us know if you use any Beautycounter products that you love. I'm thinking about trying out the mascara next and would love to hear your reviews!

Thank you, Beautycounter, for having my back (and my lips)!

the favorite,

torey